Advertising
Advertising is a type of communication aiming to convince persuade an audience to purchase a product or service. It includes the name of a product or service and howthat product or service could benefit the consumer.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as
- newspapers,
- magazines,
- television,
- radio,
- outdoor
- or direct mail;
or new media such as websites, emailing and text messages.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.
In the Kingdom, the largest ("big four") advertising conglomerates are Phibious, Bates, Orange, and LoxDesign...;-) |
Marketing effectiveness
is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term. It is also related to Marketing ROI and Return on Marketing Investment (ROMI).
LOX Design's scope of work
consulting, design, media placement ... and more
LOX Design's efficient process
First and foremost, you will meet me, the conceptor / designer, thus there will be NO LOSS in translation, but also I will "feel " you within your surroundings. This will allow me to provide your company with a very accurate graphic result.
LOX Design's surprising rates
Because I respond quickly with accuracy, I save much time (so are you), if my time is saved, I do not need to charge you for hours that I don't work for you.
My current fee, as of September 2011, is $ 40 / hour for creative concept and $ 25 for other work
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