Prospects and clients are often confused with the retainer-based website offer. What is the purpose of paying every month for a website? We make a website and that’s it, i’m good to go. In a sense, it is not wrong. Most of the time, a client will spend (invest) money for making a strong website that best suits his/her business. It is a virtual brochure or catalog that anyone in the world can consult.
For having managed many websites over the years, I know that there is always work to be done. If you accept the fact that a website is more than a virtual brochure and more like a virtual shop, you will better understand that it needs attention. I spend a great deal of time checking links, updating plugins (every week there is one more updates from the suppliers), backing up the site on dropbox, ensuring enough bandwidth or disk space is allocated etc… And this does not yet include SEO-related missions.